When is a gluten free pizza not a gluten free pizza? When it is a Dominos Pizza of course.
So Dominos Pizza has jumped on the gluten free bandwagon and is offereing a gluten free pizza. Fantastic, until you read the small print that says your meal may contain traces of gluten. Now I find this disclaimer to be very confusing. Does the gluten free base contain traces of gluten? Or will only the toppings have gluten? Is a trace amount of gluten supposed to be ok? Possibly gluten free, certainly doesn’t sound as enticing as gluten free.
Veronica is up on her soapbox talking about Dominos and coeliacs. I was more than happy to leave this debate in her capable hands until I received these tweets.
@frogpondsrock @Pizza_Dominos is doing the best they can in providing meal options 4 a variety of target groups.
My grand daughter isn’t a target group. She is a little girl with Coeliacs. Gluten damages her intestines, it gives her stomach pain and diarrhoea.The damage to her intestine takes three weeks to heal during which time she cannot absorb any nutrients from her food at all. Can you imagine not being able to eat for three weeks? How ill you would become? How much weight you would lose? A target group bah.
Then there was this @ reply that I only saw by chance.
@Pizza_Dominos @frogpondsrock thank you for your comment. Someone will be in touch on Monday to discuss
Ok? How exactly will they be in touch with me to discuss? I dont have an email address listed on my twitter account. Will @Pizza_Dominos tweet at me once or twice and think that is enough? Will they hope that because I don’t respond to their tweets that I have forgotten, or that I am busily ordering takeaway poison for my grand daughter right this minute.
Gluten free means gluten free. It doesn’t mean sort of gluten free-ish, or we would like it to be gluten fee so we can capture a niche market. I smell a marketing ploy that hasn’t been properly thought out.
Talk to me Dominos and we will see what comes of this. Explain your position and I will publish it here. My teenage son loves your pizzas but as I am the one that pays for them, I think he will be going through a bit of a Dominos free stage.
*edited, it has been brought to my attention that Dominos wasn’t responsible for the tweet referring to target groups. It was Andrew sticking up for Dominos and he would like me to get my facts straight.Or my tweets straight in this case.
